TCS targets $1bn from iON services

India's largest software services firm Tata Consultancy Services Ltd (TCS), which launched its pay per use, based on the cloud iON offer to small and medium businesses (SMB) in February projected a turnover of U.S. $ 1 billion (about Rs.4, 500 crore) over five years from this segment.

The company has so far launched the service for the domestic market and already has some clients 240. TCS expects 1,000 customers in one year, global head Venguswamy ION Ramaswamy said at a news conference Friday.

"Technology spending by small and medium enterprises in the country is expected to tap $ 48.5 billion by 2015 from $ 11.9 billion in 2010. However, there are no players structured to address this market "he said. "About 60% of SMBs in India do not yet have an ICT (Information and Communication Technology) infrastructure in place. The SMB sector in India has enormous potential. "

To achieve its objective, TCS will partner with 100 systems integrators across the country. "These companies are placed in all parts, such as hardware and software for customers and offer it as a complete package for them," he said. "Companies in the SMB space are looking to invest in mature technology, including hardware, software and network."

"Most companies are offering the cloud as a different level of services as a service applications, the platform as a platform, etc. But TCS has done something innovative, which is having the entire process applications platform and even the management of that process in a single offering, "said Pradeep Udhas, executive director and chief information technology (IT) and business process outsourcing, the consulting firm KPMG.

"For the SMB sector, offers a complete solution and becomes a very integral part of your business. The company has investments in this space and has a very good potential," he said.

TCS will focus on India market this year for business iON before taking it abroad, said Ramaswamy. Emerging economies are "bright spots" as there are no competing products in those markets, he said, adding that potential markets include Latin America and West Asia. "But that does not mean it does not take the product to the developed markets," he said.

Service providers from $ 60 billion industry's export of software services are increasingly seeking the dismissal of its revenue model of relying on staff (called the nonlinear model of growth). Offering services via cloud computing, which allows access to computing resources remotely via the Internet, is a way to go.

"This is a strategic business initiative for us, which is very important as it provides non-linear income model for the country. Because the service is based on the product is not directly related to the number of people behind him" said Ramaswamy.

For 2010-11, TCS reported a consolidated revenue of Rs.37, 325 crore, a growth of 24.3% over the previous year. Net profit grew 29.5% to Rs.9, 068 crore.
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