Showing posts with label General News. Show all posts
Showing posts with label General News. Show all posts

Google New Ranking Factor, Google Penalise Unauthorised Content

Google Announces New Ranking Factor Designed to Penalise Unauthorised Content:

Google has announced the actual adding of a new ranking factor to the actual algorithm which determines where sites appear in the actual search engine rankings. This new signal may affect those sites whose content is not entirely original as well as businesses may be concerned approximately how their search engine rankings might be affected by the actual latest changes. but James Reynolds, CEO of SEO Sherpa, claims that those who have focused on placing quality content on their sites will continue to prosper.

It is currently established that a high ranking in a Google search is of absolute importance to a business for traffic to their site; it has been reported that 89% of clicks onto links from Google are from the actual front page alone. As a result, businesses are constantly endeavouring to clamber higher the actual Google rankings as well as are often using the actual services of search engine optimisation experts that as SEO Sherpa. However, once successfully ranked a business cannot rest easily, since regular changes are being made to Google ranking factors. So far, Google has over 200 signals or factors that affect its search engine rankings. Late summer 2012 has seen but other ranking factor added that will affect sites who cannot claim their content is original.

The main focus of the actual latest update to the actual ranking factors has been to penalise those sites for whom complaints have got from those who claim that the actual location is displaying stolen content. Google is processing more copyright removal notices than ever before, more than 4.3 million URLs each month, served higher to them by the actual original authors of content who claim that their work is appearing on a location without permission. Sites receiving infringement notices deemed authorized by Google will currently be penalised as well as appear below than their competitors who use quality original content. Amit Singhal, Head of Google Search, explains in his Google Blogspot, “This ranking alter should assist users find legitimate, quality sources of content more easily”.

James Reynolds of SEO Sherpa adds, “Google are telling us that they’re giving more preference to original authors, they’re giving initial preference to the actual people that make the actual content in the actual initial place, as well as of course that’s a really fine thing. It as well as supports what I say to my clients each as well as every week as well as that is “create valuable as well as original content that serves your market as well as positions you as an expert”. during you make original content, your website will do really well.”

Regular SEO news, including updates on Google algorithm changes, can be found at the actual SEO Sherpa site.
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SMS 5 limit, SMS Messages limit, 5 SMS for day

 5 SMS limit upsets young texters:

So much so, some are comparing this ban on bulk SMSes by the actual government to curbing their correct to freedom of expression

No sooner did the actual news of the actual ban on bulk SMSes as well as MMSes for 15 days across the actual country (starting August 18) spread, than the actual nation, including, of course, the actual world of social media, was abuzz ridiculing this new decree by the actual government. To check the actual spread of rumours, which has led to exodus of NorthEastern people from actual states, the actual government announced this ban. 'No one will be capable to send more than 5 SMSes in one go as well as more than 20 KB of data through mobile phones when the actual ban period', peruse the actual move by the actual Telecom Regulatory Authority of India ( TRAI), done in order to curb the actual spread of rumours meant to scare as well as make panic between the actual NE people in actual states. As a result, all those who must have tried sending more than five SMSes, got something which reads: 'Due to Govt. directives, More than 5 SMS per day are blocked. Please retry tomorrow. Anticipate your co-operation'.

Eid Mubarak?
What has irked almost of the actual people is that on any festival, it is commonplace to send SMSes to greet each other, yet this five SMS boundary is a cause of worry as people can't send unlimited SMSes. "Since sending greeting cards as well as all is passe, we normally send SMS to greet each other as well as on the actual occasion of Eid, it was annoying as I was stopped after I sent 5 of them. as well as since Eid is the actual almost significant festival for us, I had to call up all my friends as well as folks," shared Rekha Ahmed (35). For 23-year-old Misbah Khan, who stays away from her family, it was worrisome, as she says, "I could send only 5 SMSes as well as sadly, I got very few Eid messages from folks as well as friends. I was upset as well as though the actual government wants to curb the actual spread of rumours meant to injure the actual North-East people in India, they could have eased this boundary on festivals, at least."

Online fracas
In the actual wake of the actual ban, one comment that was doing the actual rounds peruse 'Dear girls, if a man sends u 5 messages today...Marry him immediately. He is the actual one.' While the actual hashtag '5 SMS' was trending on social networking sites, in no time, people pick up to the actual sites to voice their opinions. Check out some responses:

dorkU: 'Guys in a relationship celebrate'.
Dhincachica: 'Live bars, Clubs beyond 11:30, films on cars, smoking in pubic & now the actual ban on SMS beyond 5 started here. It's Ban-galore indeed.' Panchajanya: 'After 5 SMS a day next what... 5 minute talktime per day?' Stupidosaur: 'Limiting to 5 SMS a day would encourage determined rumour mongers to purchase more SIM cards & increase the actual efforts needed to track them, no?

Holy SMS!
"I have this SMS pack which allows me to send unlimited SMS on a given day as well as along this nonsensical ban, my money has gone to waste because on calling the actual telecom operator, they said I won't be refunded the actual SMS pack money," laments Himanshu Tyagi (21). For some, banning SMS is like curbing their freedom of expression. "Nowadays, it is rare that we conversation for hours over the actual phone as well as we prefer texting, yet this 5 SMS boundary is like flouting our correct to speech," reasons Kanika Jha (23). 26-year-old Aditi Jain, who works along an advertising company rues, "Much of my work is done via SMS as almost of my clients are based out of the actual city as well as we discuss work over SMS yet it is getting hard now because I can't be calling them every time for trivial issues also."

Some endorse the actual ban
There are some people who are various from the actual herd as well as pleased along the actual 5 SMS limitation. Shekhar Saini (24) is happy. He says, "I don't have to send those 'Happy Eid' messages to people now, I find it useless as well as I am happy that I won't even get those useless forwarded SMSes." Anita Khanna (26) agrees. "Though I don't send many SMSes, there are people who send me such absurd forwarded messages as well as now, at minimum for few days, I will be spared of them."

Sob, sob: GSM as well as CDMA users
Since the actual boundary is for GSM as well as CDMA mobile users, another joke doing the actual rounds reads, 'Iphone: Shit man, they have only 5 msgs a day; HTC: Ya, it's so rude; Blackberry: Now, whose your daddy'. It's starting a mobile brands war, almost, as users bandy words. "I was anti-Blackberry yet today I realise the actual importance of owning that phone," says 23-year-old Anuj Khaitan.
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iMessage:Apple Responds to iOS SMS Spoofing: "Use iMessage"

Apple appeared to take it on the actual chin this week, along reports coming out that the actual SMS messaging service within all versions of iOS (up to the actual latest iOS 6 beta, version 4) is susceptible to manipulation by brilliant attackers.

What does that mean for your typical, iPhone-toting user? In short, an attacker could edit the actual "reply to" variable found in the actual hidden header of a text message. as well as in doing so, users could be spoofed into thinking they've got an significant text from their bank or other service as well as reply along account details, only to send that information to a number that they never realized was the actual certain recipient.

So, what's been Apple's response to the actual news? Simple: Just don't use SMS texting.

"Apple takes security very seriously. during using iMessage instead of SMS, addresses are verified which protects against these kinds of spoofing attacks. One of the actual limitations of SMS is that it allows messages to be sent along spoofed addresses to any phone, so we urge customers to be extremely shrewd if they're directed to an unknown website or address over SMS," wrote an Apple representative to Engadget's Tim Stevens.

Stevens goes on to note that there are a number of various services that permit attackers to spoof text messages across any carrier or device, so it's value considering whether you really think you should be tapping links or replying along critical account information as the actual result of a text.

Additionally, regarding the actual ability of messages sent across iOS to be spoofed, the actual issue hasn't been a widespread exploit over the actual past few years. There's no genuine want to raise a important amount of alarm above as well as beyond just remembering to safeguard your information during a text flies in that asks for it.

It's unclear what steps, if any, Apple plans to take within iOS itself in response to the actual (now more public) news.
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India's software and service:Software exports growth in slow lane

India exports software and services is estimated to grow 10 percent this fiscal year, a sharp reduction in forecast growth of 30 percent before the 2008 recession, according to a senior official of the Electronics and Computer Software Export Promotion (CES).

"The U.S., along with Europe accounts for more than 90 percent of total software and services exports. There is a general slowdown in America and Europe after the recession. This has an impact on exports" said President of the ESC, S. Radhakrishnan.

However, he downplayed the degradation Radhakrishnan recent U.S. credit rating saying he would have no impact on Indian IT industry.

According to the information and communications trade body NASSCOM, the global economic environment is a concern for the sector. However, he believed there would be no impact on the industry in the near future.

"Before the recession of 2008-09, which estimated a 30 percent growth in exports of software and services. However, the estimated growth for this fiscal year is 10 percent, which is achievable" said Executive Director DK Sareen CES.

Exports of software and services will reach $ 64 billion at the end of this fiscal year, registering a growth of 10 percent in the last year. Electronics and hardware exports grow by 30 percent to reach $ 10 billion. In general ICT exports is estimated to clock $ 75 billion versus $ 65.28 billion in 2010-11.

Radhakrishnan said that in April-July period, exports of ICT was $ 21 billion, 10 percent of $ 19 million last year. Exports of electronics hardware in the first four months grew 48 percent to $ 3.72 billion in the same period last year.
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Benefits of Online Ratings and Reviews, Benefits of Online Ratings

Word of mouth is one of the oldest and most effective marketing and its influence is growing, as traditional marketing becomes more expensive and less effective. In the past, word of mouth is limited to communication from person to person. Today, the viral nature of the internet allows conversations to spread rapidly around the world, millions and influence people. This fact, coupled with a growing distrust for traditional advertising, has grades online and examines one of the most powerful factors influencing purchasing decisions.

There are two types of ratings and reviews that employers must be aware of, and comments company experience. Are typically unsolicited comments on the site reviews can be found directly on the business website. Consumers read and compare reviews trying to decide which product to buy. These reviews generally focus on product quality, price and value, and are essential for consumer confidence.

Company experience Revisions are often solicit comments that appear on third party sites such as ResellerRatings.com, and Epinions.com RateItAll.com. These reviews can occur immediately after the order is placed or after the customer receives the product. Reviews Experience of the company are "big picture" and may include information on merchant shipping, payment processing, returns policy, so traders should focus on obtaining these reviews, and to improve the relevance of web site and may increase visibility and search engine positioning.

Both product reviews and company experience are beneficial to dealers and customers alike. They help companies establish credibility, improve your visibility in search engines, and can increase online sales. They give customers a voice and help build consumer trust and confidence they need in the marketplace of electronic commerce. Profit after doing online ratings and reviews are essential to the success of electronic commerce:

Ratings and comments How to benefit businesses

It is essential for companies to promote critical because customers increasingly rely on the opinions and experiences of others when their purchasing decisions. Ratings and comments have the power to reach an audience larger and more influential (and less expensive) than conventional marketing methods. Ratings and comments can help your business:

* Increased sales - customers will be provided with the information they need to feel confident in making an online purchase, and thereby increase their conversion rate.
* Establish credibility - have no ulterior motive target customers speak highly of their products through ratings and reviews can do more to increase your credibility than any traditional marketing campaign.
* Understand your customer - One of the wonderful benefits of valuations is that your customers are telling you everything you want to know how they feel about their brand, what they like and dislike about their products and how to improve your general shopping experience.
* Monitor and improve customer service - The online reviews are a great way to discover the strengths and weaknesses of your customer service department. They also provide you an opportunity to address issues in a way that reflects positively on your company.
* Increase traffic to your website - Ratings and Reviews to provide new and unique content that is full of quality keywords that will help its products ranking and attract more traffic to your site.
* Increase customer loyalty - customers Once you take the time to sit and write a review, you may feel a strong sense of brand loyalty.

How Ratings and Reviews for SEO benefits

Ratings and comments are so important for e-commerce links for SEO. They figure prominently in search engine algorithms and can improve your ranking in comparison shopping engines. Ratings and comments can help your business:

* Improve score - Ratings and reviews help give search engines what you're looking for, which is a large volume of unique content that is updated regularly and has relevant keywords.
* Use best keywords - Comments from customers in writing is likely to use the same type of keywords used to find the product in the first place. In addition, reviews are usually filled with keywords that will help increase its relevance to the results of search engines and comparison shopping.
* Provide unique content - Ratings and reviews provide unique content you need to differentiate themselves from the search engines and shopping comparison engines.
* Make sure fresh content - web sites updated regularly with new content are rewarded with higher positions. Ratings and comments are by far the easiest and most cost-effective production of new content continuously.
* Increase the volume of content - Ratings and comments to add to your website content and give an outlet to provide the most relevant to their audiences.

Ratings and Reviews How do consumers benefit

It is important to remember that there are ratings and reviews for the benefit of customers and help them make informed buying decisions. Ratings and comments can help consumers:

* Increase confidence - When consumers buy products online, they must rely on reviews from their peers to build their confidence and guide their purchasing decisions.
* Conduct a thorough investigation - Ratings and reviews give shoppers access to an enormous amount of information they want and the confidence of an objective third party to help them make purchasing decisions.
* Use your voice - Ratings and comments to the consumers a channel through which you can immediately share your opinion about a product or company an important and significant.
* Participate in the Community Online - Once someone takes the time to write a review, is likely to return to see what others have written and to see if anyone has responded to his message, creating a cycle of commitment to the customer .

In Conclusion

The Internet revolution has taken the word of mouth marketing to the next level. Consumers are now able to share their experiences and views with their peers, so that is very influential and powerful. Ratings and reviews online customers a voice, increase consumer confidence, improve product visibility, and can dramatically increase sales. When it comes down to it, ratings and reviews online provides an incredible value and benefits that companies can not afford to ignore.
 Source:http://www.equitymarketingsolutions.com/ecommerce-marketing/e-commerce-ratings-reviews-white-paper/

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