Benefits of Online Ratings and Reviews, Benefits of Online Ratings

Word of mouth is one of the oldest and most effective marketing and its influence is growing, as traditional marketing becomes more expensive and less effective. In the past, word of mouth is limited to communication from person to person. Today, the viral nature of the internet allows conversations to spread rapidly around the world, millions and influence people. This fact, coupled with a growing distrust for traditional advertising, has grades online and examines one of the most powerful factors influencing purchasing decisions.

There are two types of ratings and reviews that employers must be aware of, and comments company experience. Are typically unsolicited comments on the site reviews can be found directly on the business website. Consumers read and compare reviews trying to decide which product to buy. These reviews generally focus on product quality, price and value, and are essential for consumer confidence.

Company experience Revisions are often solicit comments that appear on third party sites such as ResellerRatings.com, and Epinions.com RateItAll.com. These reviews can occur immediately after the order is placed or after the customer receives the product. Reviews Experience of the company are "big picture" and may include information on merchant shipping, payment processing, returns policy, so traders should focus on obtaining these reviews, and to improve the relevance of web site and may increase visibility and search engine positioning.

Both product reviews and company experience are beneficial to dealers and customers alike. They help companies establish credibility, improve your visibility in search engines, and can increase online sales. They give customers a voice and help build consumer trust and confidence they need in the marketplace of electronic commerce. Profit after doing online ratings and reviews are essential to the success of electronic commerce:

Ratings and comments How to benefit businesses

It is essential for companies to promote critical because customers increasingly rely on the opinions and experiences of others when their purchasing decisions. Ratings and comments have the power to reach an audience larger and more influential (and less expensive) than conventional marketing methods. Ratings and comments can help your business:

* Increased sales - customers will be provided with the information they need to feel confident in making an online purchase, and thereby increase their conversion rate.
* Establish credibility - have no ulterior motive target customers speak highly of their products through ratings and reviews can do more to increase your credibility than any traditional marketing campaign.
* Understand your customer - One of the wonderful benefits of valuations is that your customers are telling you everything you want to know how they feel about their brand, what they like and dislike about their products and how to improve your general shopping experience.
* Monitor and improve customer service - The online reviews are a great way to discover the strengths and weaknesses of your customer service department. They also provide you an opportunity to address issues in a way that reflects positively on your company.
* Increase traffic to your website - Ratings and Reviews to provide new and unique content that is full of quality keywords that will help its products ranking and attract more traffic to your site.
* Increase customer loyalty - customers Once you take the time to sit and write a review, you may feel a strong sense of brand loyalty.

How Ratings and Reviews for SEO benefits

Ratings and comments are so important for e-commerce links for SEO. They figure prominently in search engine algorithms and can improve your ranking in comparison shopping engines. Ratings and comments can help your business:

* Improve score - Ratings and reviews help give search engines what you're looking for, which is a large volume of unique content that is updated regularly and has relevant keywords.
* Use best keywords - Comments from customers in writing is likely to use the same type of keywords used to find the product in the first place. In addition, reviews are usually filled with keywords that will help increase its relevance to the results of search engines and comparison shopping.
* Provide unique content - Ratings and reviews provide unique content you need to differentiate themselves from the search engines and shopping comparison engines.
* Make sure fresh content - web sites updated regularly with new content are rewarded with higher positions. Ratings and comments are by far the easiest and most cost-effective production of new content continuously.
* Increase the volume of content - Ratings and comments to add to your website content and give an outlet to provide the most relevant to their audiences.

Ratings and Reviews How do consumers benefit

It is important to remember that there are ratings and reviews for the benefit of customers and help them make informed buying decisions. Ratings and comments can help consumers:

* Increase confidence - When consumers buy products online, they must rely on reviews from their peers to build their confidence and guide their purchasing decisions.
* Conduct a thorough investigation - Ratings and reviews give shoppers access to an enormous amount of information they want and the confidence of an objective third party to help them make purchasing decisions.
* Use your voice - Ratings and comments to the consumers a channel through which you can immediately share your opinion about a product or company an important and significant.
* Participate in the Community Online - Once someone takes the time to write a review, is likely to return to see what others have written and to see if anyone has responded to his message, creating a cycle of commitment to the customer .

In Conclusion

The Internet revolution has taken the word of mouth marketing to the next level. Consumers are now able to share their experiences and views with their peers, so that is very influential and powerful. Ratings and reviews online customers a voice, increase consumer confidence, improve product visibility, and can dramatically increase sales. When it comes down to it, ratings and reviews online provides an incredible value and benefits that companies can not afford to ignore.
 Source:http://www.equitymarketingsolutions.com/ecommerce-marketing/e-commerce-ratings-reviews-white-paper/

SEO new trends, Current Trends In SEO, Latest SEO News, New SEO Techniques

Current Trends In SEO, Social Media, And Other Online Marketing:

Rae Hoffman Dolan recently reached out and offered to guests and writing blogs online community. Rae asked a series of questions about current trends in SEO, Social Media, PPC and coordination strategies. We would like to thank you for your thoughtful responses Rae, and invite our readers to add their thoughts in the comments.

Question 1. With social media to increase in the use and validation of blogs in search engines, how important is a strategy of acquiring the links of a website and make links to blogs and links have equal Standard web site?

Rae: I think everyone has to have a balance and depth in the link building strategy. There is definitely still in its traditional value, the standard links - such as directories and other ripe fruit. But obviously, the increase in social media has added new avenues of opportunity, as well as links to several profiles of social media profiles and give an opportunity to get more links (think Twitter and then Twellow for an example.) As a blog link vs standard website links ... If the link is in the content, the platform of the page (WordPress, static HTML, ExpressionEngine, custom build CMS, whatever the case) does not really matter. The thing to worry about - making a difference - is the authority site link. Found in content links. As they say, blog comment links compared to standard links, no, I do not count the same. I think that competition in small niches or low, you may see them "having an impact" far more often than the industry's most competitive and dominant. I think people are looking to create link tips are some tips in depth in my latest edition of Pro Link Building, an annual interview I've been doing in recent years with some of the most respected voices of link building in industry.

Question 2. I realize that this differs from industry to industry and company to company, but when creating an e-marketing plan, what is the average ratio between the current major social media and advertising SEO pay-per- click?

Rae: I do not have a canned response or even near a canned response for that. The need to be changed in terms of their effectiveness with others. That is, a site that ranks with a strong organic SEO PPC can not find to be very important in a place without strong organic rows can be absolutely essential. The media, in my opinion, has a strong importance in terms of brand and send signals to help you better positioning in the engines. I believe that a comprehensive strategy to contain the three. I fully admit it is not a fan of PPC, so all my affiliate sites rely heavily on organic SEO efforts and social media. And, obviously, do extremely well. This does not mean he could not do even better with the PPC in the game - but I usually stayed focused on what I have specific talents and have not explored that route. However, I recently purchased a training LLC, which is a real business and not an affiliate website. At that site, which will undoubtedly recognize the need for PPC to be part of your marketing plan online. So I hired my husband (a consultant from Houston PPC) to PPC campaigns for the company (again, I'll hire my specialties and so there is no need in them.) That would do my best effort to make all three of its strategy - and adjust the proportion of time spent on them based on performance that you bring (and or your company.)

Question 3. For businesses that can not jump at once, the most important e-marketing today? If you should choose to start one step at a time is social media, SEO or pay per click?

Rae: It depends on the budget. In most cases, I would say SEO - but given as I have said before that is my area of ​​strength - which may be biased. SEO (especially DIY if you're a small company) is cheap, but takes a while. PPC can be expensive, especially if you know your exchange rate, cost per client and other indicators to the success of PPC and have to pay to learn. But PPC is also almost instantly. I do not think social never be my "all eggs in the basket for the first couple of weeks" approach. But if I were? I would be sure to check out reports on how social media meets PR in the new era. I think we need a balance between all aspects of your online marketing strategy. Even SEO, PPC and social does not cover everything - then you have guests publication, the techniques of cross promotion, press releases, optimizing local business networks (such as Yelp and Google Sites), advertising and CPM several other ways you can use to promote your site.

Question 4. The rise of social media has given new life to many SEO marketers. Where do you think social media and SEO goes?

Rae: Well, I think that if a SEO needs the media to "life" to your SEO work, you may not have been doing well. LOL. SEO used to be a blanket word essential to do what it took to your website is online - in the days when the only way to find online was through search engines. I think SEO has absolutely changed and there are many facets of being "found" online - SEO is just one part of it. The goal of SEO is to make your site as friendly to search engines as possible. I do a lot of SEO audits and the main focus of which is to ensure that a site is using SEO techniques (page optimization, site structure, internal links, site indexing methods - a bit more) best of their ability. Link development is now its own division of an online marketing plan in the eyes. Social media is gradually becoming the new PR and a "safety signal" intensify efforts to implement proper SEO techniques and proper marketing (link building AKA) campaign and appropriate efforts public relations.

Question 5. What and who come to be one to keep an eye on the future development of the ideas of social media?

Rae: Lee Odden is a definitive "understands" the big picture SEO and online marketing at the same time more than one type of public relations and media. Kristy Bolsinger is someone who I share a lot of tactical information and valuable social media. I'm sure there are others, but Kristy Lee and immediately pop into my head when reading that question. I fully admit to being very skeptical about "social media experts" because I think many people win the title with little knowledge of how to create a Twitter account.

Question 6. Do you know the relationship between Google takes into account the tastes and actions with regard to optimizing social media? Can you talk about optimizing social media optimization against the search engine?

Rae: No one can definitely answer that question if it is a Google engineer. As with SEO, the "secret sauce" on exactly how the popularity of social media affects your search engine rankings is an educated guessing game. Some people see a big talent in the department to bring the right (as with traditional SEO). The messages on the subject has already begun - it is only necessary to test theories and find out what works.
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