Google New Ranking Factor, Google Penalise Unauthorised Content

Google Announces New Ranking Factor Designed to Penalise Unauthorised Content:

Google has announced the actual adding of a new ranking factor to the actual algorithm which determines where sites appear in the actual search engine rankings. This new signal may affect those sites whose content is not entirely original as well as businesses may be concerned approximately how their search engine rankings might be affected by the actual latest changes. but James Reynolds, CEO of SEO Sherpa, claims that those who have focused on placing quality content on their sites will continue to prosper.

It is currently established that a high ranking in a Google search is of absolute importance to a business for traffic to their site; it has been reported that 89% of clicks onto links from Google are from the actual front page alone. As a result, businesses are constantly endeavouring to clamber higher the actual Google rankings as well as are often using the actual services of search engine optimisation experts that as SEO Sherpa. However, once successfully ranked a business cannot rest easily, since regular changes are being made to Google ranking factors. So far, Google has over 200 signals or factors that affect its search engine rankings. Late summer 2012 has seen but other ranking factor added that will affect sites who cannot claim their content is original.

The main focus of the actual latest update to the actual ranking factors has been to penalise those sites for whom complaints have got from those who claim that the actual location is displaying stolen content. Google is processing more copyright removal notices than ever before, more than 4.3 million URLs each month, served higher to them by the actual original authors of content who claim that their work is appearing on a location without permission. Sites receiving infringement notices deemed authorized by Google will currently be penalised as well as appear below than their competitors who use quality original content. Amit Singhal, Head of Google Search, explains in his Google Blogspot, “This ranking alter should assist users find legitimate, quality sources of content more easily”.

James Reynolds of SEO Sherpa adds, “Google are telling us that they’re giving more preference to original authors, they’re giving initial preference to the actual people that make the actual content in the actual initial place, as well as of course that’s a really fine thing. It as well as supports what I say to my clients each as well as every week as well as that is “create valuable as well as original content that serves your market as well as positions you as an expert”. during you make original content, your website will do really well.”

Regular SEO news, including updates on Google algorithm changes, can be found at the actual SEO Sherpa site.
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