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Word of mouth is one of the oldest and most effective marketing and its influence is growing, as traditional marketing becomes more expensive and less effective. In the past, word of mouth is limited to communication from person to person. Today, the viral nature of the internet allows conversations to spread rapidly around the world, millions and influence people. This fact, coupled with a growing distrust for traditional advertising, has grades online and examines one of the most powerful factors influencing purchasing decisions.
There are two types of ratings and reviews that employers must be aware of, and comments company experience. Are typically unsolicited comments on the site reviews can be found directly on the business website. Consumers read and compare reviews trying to decide which product to buy. These reviews generally focus on product quality, price and value, and are essential for consumer confidence.
Company experience Revisions are often solicit comments that appear on third party sites such as ResellerRatings.com, and Epinions.com RateItAll.com. These reviews can occur immediately after the order is placed or after the customer receives the product. Reviews Experience of the company are "big picture" and may include information on merchant shipping, payment processing, returns policy, so traders should focus on obtaining these reviews, and to improve the relevance of web site and may increase visibility and search engine positioning.
Both product reviews and company experience are beneficial to dealers and customers alike. They help companies establish credibility, improve your visibility in search engines, and can increase online sales. They give customers a voice and help build consumer trust and confidence they need in the marketplace of electronic commerce. Profit after doing online ratings and reviews are essential to the success of electronic commerce:
Ratings and comments How to benefit businesses
It is essential for companies to promote critical because customers increasingly rely on the opinions and experiences of others when their purchasing decisions. Ratings and comments have the power to reach an audience larger and more influential (and less expensive) than conventional marketing methods. Ratings and comments can help your business:
* Increased sales - customers will be provided with the information they need to feel confident in making an online purchase, and thereby increase their conversion rate.
* Establish credibility - have no ulterior motive target customers speak highly of their products through ratings and reviews can do more to increase your credibility than any traditional marketing campaign.
* Understand your customer - One of the wonderful benefits of valuations is that your customers are telling you everything you want to know how they feel about their brand, what they like and dislike about their products and how to improve your general shopping experience.
* Monitor and improve customer service - The online reviews are a great way to discover the strengths and weaknesses of your customer service department. They also provide you an opportunity to address issues in a way that reflects positively on your company.
* Increase traffic to your website - Ratings and Reviews to provide new and unique content that is full of quality keywords that will help its products ranking and attract more traffic to your site.
* Increase customer loyalty - customers Once you take the time to sit and write a review, you may feel a strong sense of brand loyalty.
How Ratings and Reviews for SEO benefits
Ratings and comments are so important for e-commerce links for SEO. They figure prominently in search engine algorithms and can improve your ranking in comparison shopping engines. Ratings and comments can help your business:
* Improve score - Ratings and reviews help give search engines what you're looking for, which is a large volume of unique content that is updated regularly and has relevant keywords.
* Use best keywords - Comments from customers in writing is likely to use the same type of keywords used to find the product in the first place. In addition, reviews are usually filled with keywords that will help increase its relevance to the results of search engines and comparison shopping.
* Provide unique content - Ratings and reviews provide unique content you need to differentiate themselves from the search engines and shopping comparison engines.
* Make sure fresh content - web sites updated regularly with new content are rewarded with higher positions. Ratings and comments are by far the easiest and most cost-effective production of new content continuously.
* Increase the volume of content - Ratings and comments to add to your website content and give an outlet to provide the most relevant to their audiences.
Ratings and Reviews How do consumers benefit
It is important to remember that there are ratings and reviews for the benefit of customers and help them make informed buying decisions. Ratings and comments can help consumers:
* Increase confidence - When consumers buy products online, they must rely on reviews from their peers to build their confidence and guide their purchasing decisions.
* Conduct a thorough investigation - Ratings and reviews give shoppers access to an enormous amount of information they want and the confidence of an objective third party to help them make purchasing decisions.
* Use your voice - Ratings and comments to the consumers a channel through which you can immediately share your opinion about a product or company an important and significant.
* Participate in the Community Online - Once someone takes the time to write a review, is likely to return to see what others have written and to see if anyone has responded to his message, creating a cycle of commitment to the customer .
In Conclusion
The Internet revolution has taken the word of mouth marketing to the next level. Consumers are now able to share their experiences and views with their peers, so that is very influential and powerful. Ratings and reviews online customers a voice, increase consumer confidence, improve product visibility, and can dramatically increase sales. When it comes down to it, ratings and reviews online provides an incredible value and benefits that companies can not afford to ignore.
Source:http://www.equitymarketingsolutions.com/ecommerce-marketing/e-commerce-ratings-reviews-white-paper/
There are two types of ratings and reviews that employers must be aware of, and comments company experience. Are typically unsolicited comments on the site reviews can be found directly on the business website. Consumers read and compare reviews trying to decide which product to buy. These reviews generally focus on product quality, price and value, and are essential for consumer confidence.
Company experience Revisions are often solicit comments that appear on third party sites such as ResellerRatings.com, and Epinions.com RateItAll.com. These reviews can occur immediately after the order is placed or after the customer receives the product. Reviews Experience of the company are "big picture" and may include information on merchant shipping, payment processing, returns policy, so traders should focus on obtaining these reviews, and to improve the relevance of web site and may increase visibility and search engine positioning.
Both product reviews and company experience are beneficial to dealers and customers alike. They help companies establish credibility, improve your visibility in search engines, and can increase online sales. They give customers a voice and help build consumer trust and confidence they need in the marketplace of electronic commerce. Profit after doing online ratings and reviews are essential to the success of electronic commerce:
Ratings and comments How to benefit businesses
It is essential for companies to promote critical because customers increasingly rely on the opinions and experiences of others when their purchasing decisions. Ratings and comments have the power to reach an audience larger and more influential (and less expensive) than conventional marketing methods. Ratings and comments can help your business:
* Increased sales - customers will be provided with the information they need to feel confident in making an online purchase, and thereby increase their conversion rate.
* Establish credibility - have no ulterior motive target customers speak highly of their products through ratings and reviews can do more to increase your credibility than any traditional marketing campaign.
* Understand your customer - One of the wonderful benefits of valuations is that your customers are telling you everything you want to know how they feel about their brand, what they like and dislike about their products and how to improve your general shopping experience.
* Monitor and improve customer service - The online reviews are a great way to discover the strengths and weaknesses of your customer service department. They also provide you an opportunity to address issues in a way that reflects positively on your company.
* Increase traffic to your website - Ratings and Reviews to provide new and unique content that is full of quality keywords that will help its products ranking and attract more traffic to your site.
* Increase customer loyalty - customers Once you take the time to sit and write a review, you may feel a strong sense of brand loyalty.
How Ratings and Reviews for SEO benefits
Ratings and comments are so important for e-commerce links for SEO. They figure prominently in search engine algorithms and can improve your ranking in comparison shopping engines. Ratings and comments can help your business:
* Improve score - Ratings and reviews help give search engines what you're looking for, which is a large volume of unique content that is updated regularly and has relevant keywords.
* Use best keywords - Comments from customers in writing is likely to use the same type of keywords used to find the product in the first place. In addition, reviews are usually filled with keywords that will help increase its relevance to the results of search engines and comparison shopping.
* Provide unique content - Ratings and reviews provide unique content you need to differentiate themselves from the search engines and shopping comparison engines.
* Make sure fresh content - web sites updated regularly with new content are rewarded with higher positions. Ratings and comments are by far the easiest and most cost-effective production of new content continuously.
* Increase the volume of content - Ratings and comments to add to your website content and give an outlet to provide the most relevant to their audiences.
Ratings and Reviews How do consumers benefit
It is important to remember that there are ratings and reviews for the benefit of customers and help them make informed buying decisions. Ratings and comments can help consumers:
* Increase confidence - When consumers buy products online, they must rely on reviews from their peers to build their confidence and guide their purchasing decisions.
* Conduct a thorough investigation - Ratings and reviews give shoppers access to an enormous amount of information they want and the confidence of an objective third party to help them make purchasing decisions.
* Use your voice - Ratings and comments to the consumers a channel through which you can immediately share your opinion about a product or company an important and significant.
* Participate in the Community Online - Once someone takes the time to write a review, is likely to return to see what others have written and to see if anyone has responded to his message, creating a cycle of commitment to the customer .
In Conclusion
The Internet revolution has taken the word of mouth marketing to the next level. Consumers are now able to share their experiences and views with their peers, so that is very influential and powerful. Ratings and reviews online customers a voice, increase consumer confidence, improve product visibility, and can dramatically increase sales. When it comes down to it, ratings and reviews online provides an incredible value and benefits that companies can not afford to ignore.
Source:http://www.equitymarketingsolutions.com/ecommerce-marketing/e-commerce-ratings-reviews-white-paper/
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